Promotional Products Campaigns Need Ample Planning

  • Sep 27, 2017


If you are planning a promotional products campaign for an upcoming trade show or event, make sure you give yourself ample time to execute it properly.  After all, you are investing your marketing dollars to get results. So, don’t wait until the last minute to place your order. If you do, you could end up with a promotional product that is substandard or that doesn’t really match your target market’s interests.  Worse yet, your product could arrive two days after the event.


Avoid any potential headaches by giving yourself several months of lead time. That way, you can fully investigate the products that are available and give yourself time to provide the best artwork possible. You’ll also have time for your products to arrive before the event, so that you can make sure they are exactly what you ordered and the quality you expected.


With advance planning, you’ll also avoid RUSH orders. If your event is 15 business days away, you will be dealing with a RUSH order. Most online promotional products companies are not well equipped to handle these last-minute jobs. And while a local professional can help you meet your RUSH deadline, there may be additional charges.


 Avoiding hefty rush shipping charges is another reason to plan ahead.  Many promotional products are shipped from the Eastern United States, so normal transit time can add four to five days to your order with good weather.  If you’re facing winter storms, that time could be even longer.


So plan ahead. Get your products in ample time to review them and make sure they are right. The more you plan, the less you will pay – and the better return on your investment.


Regardless of your time frame, call Banta Promotions at 303.680.7680 or visit for your upcoming promotional products campaign.


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