Promotional Products are the Best Way to Market to Millennials

  • Sep 25, 2017


Promotional Products are the Best Way to Market to Millennials




Businesses that fail to market specifically to Millennials are missing the boat.  As the largest consumer group in U.S. history, the Millennial Generation cannot be ignored!

That said, Millennials should not be treated the same as Baby Boomers or members of Generation X. Born between the early 1980s and the early 2000s, Millennials have grown up in a time of rapid change in regard to everything from technology to economic instability.


 Their priorities and expectations are markedly different than previous generations. They don’t feel the same loyalty to brands. They tend to reject traditional forms of advertising. Instead, they look for an experience that engages them.


That’s where promotional products come into play. They give Millennials what they want – the most relevant and engaging information that is convenient to them.


 Promotional products are effective because they engage Millennials and can be integrated into their daily routines. They also make Millennials feel appreciated and spark their curiosity to learn more about the brand.


 A recent study states that 87% of Millennials remember the brand and 58% remember the message from a promotional product.  Interestingly, Millennials also hold on to these products and incorporate them into their daily lives. For example, eight in 10 keep a promotional product for at least one year. Two in three wear or carry a promotional product with them.


With stats like that, it becomes apparently that the Millennial Generation is influenced by promotional products.


Don’t take our word for it. Elite Daily, an online news platform, has reported that 88% of Millennials say they are more likely to do business with a brand because of a promotional product they received.


 If you want to increase your brand awareness with Millennials, promotional products are the way to go. If you’d like to get started with this form of advertising, contact Banta Promotions at 303.680.7680.


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